The idea is that when a cyclist rolls up outside the shop, the owner runs out, and sticks 2 pieces of blue masking tape (an inch in front and an inch behind the bike), starts the stopwatch and it’s game on. He keeps a handwritten tally of the participants near the espresso machine inside.The records originally started at a 1 minute 7 seconds and rose, a week later to 7 minutes and so on, and so on.
